DataGroove OÜ

Privacy Policy

Privacy Policy

1. General Provisions

1.1. This Privacy Policy regulates the principles of collecting, processing, and storing personal data. Personal data is collected, processed, and stored by the controller of personal data Maksekeskus AS (hereinafter referred to as the Data Controller).

1.2. A data subject within the meaning of this Privacy Policy is a customer or any other natural person whose personal data is processed by the Data Controller.

1.3. A customer within the meaning of this Privacy Policy is any person who purchases goods or services from the Data Controller’s website.

1.4. The Data Controller follows the principles of data processing set out in applicable legislation, including processing personal data lawfully, fairly, and securely. The Data Controller is able to confirm that personal data has been processed in accordance with applicable regulatory requirements.

2. Collection, Processing and Storage of Personal Data

2.1. The personal data collected, processed, and stored by the Data Controller is collected electronically, primarily through the website and via email.

2.2. By providing personal data, the data subject grants the Data Controller the right to collect, organise, use, and manage such personal data for the purposes defined in this Privacy Policy — personal data which the data subject directly or indirectly provides to the Data Controller when purchasing goods or services through the website.

2.3. The data subject is responsible for ensuring that the provided information is accurate, correct, and complete. Knowingly providing false information is considered a violation of this Privacy Policy.
The data subject is obligated to notify the Data Controller immediately of any changes to the provided data.

2.4. The Data Controller is not liable for damage caused to the data subject or third parties as a result of the data subject providing incorrect or inaccurate information.

3. Processing of Customer Personal Data

3.1. The Data Controller may process the following personal data of the data subject:

  • first and last name;

  • date of birth;

  • phone number;

  • email address;

  • delivery address;

  • bank account number;

  • payment card details.

3.2. In addition to the above, the Data Controller has the right to collect data about the customer that is available in public registers.

3.3. The legal basis for processing personal data is Article 6(1) points (a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):

  • (a) the data subject has given consent to the processing of their personal data for one or more specific purposes;

  • (b) processing is necessary for the performance of a contract to which the data subject is a party, or in order to take steps at the request of the data subject prior to entering into a contract;

  • (c) processing is necessary for compliance with a legal obligation to which the Data Controller is subject;

  • (f) processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, particularly where the data subject is a child.

3.4. Processing of personal data according to purpose:

  • Purpose: security and protection
    Retention period: according to legal requirements

  • Purpose: order processing
    Retention period: 1 year

  • Purpose: operation of e-commerce services
    Retention period: 1 year

  • Purpose: customer management
    Retention period: 1 year

  • Purpose: financial activities, accounting
    Retention period: according to legal requirements

  • Purpose: marketing
    Retention period: 1 year

3.5. The Data Controller has the right to share customer personal data with third parties, such as authorised processors, accountants, transport and courier companies, and companies providing payment services. The Data Controller acts as the controller of personal data.
The Data Controller forwards the personal data necessary for processing payments to the authorised processor Maksekeskus AS.

3.6. When processing and storing the personal data of the data subject, the Data Controller applies organisational and technical measures to protect personal data from accidental or unlawful destruction, alteration, disclosure, or any other unlawful processing.

3.7. The Data Controller stores personal data depending on the purpose of processing, but no longer than 1 year, unless a longer period is required by law.

4. Rights of the Data Subject

4.1. The data subject has the right to access and review their personal data.

4.2. The data subject has the right to obtain information about the processing of their personal data.

4.3. The data subject has the right to supplement or correct inaccurate data.

4.4. If personal data is processed based on the consent of the data subject, the data subject has the right to withdraw their consent at any time.

4.5. To exercise these rights, the data subject may contact the Online Store’s customer support at: shop@datagroove.ee 

4.6. To protect their rights, the data subject may submit a complaint to the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon).

5. Final Provisions

5.1. This Privacy Policy has been prepared in accordance with Regulation (EU) No 2016/679 of the European Parliament and of the Council (General Data Protection Regulation — GDPR), the Estonian Personal Data Protection Act, and other applicable legislation of the Republic of Estonia and the European Union.

5.2. The Data Controller has the right to amend this Privacy Policy partially or fully, by notifying data subjects of changes via the website: https://datagroove.ee/pood